Another promotional method Whistles could use is by engaging with the most important fashion magazines in Australia. This could be through VOGUE, FRANKIE or even RUSSH which are currently the top fashion magazines in Australia.
Whistles could try and get a product placement in a magazine, however, if the opening is as big as Whistles hope, these magazines will already write an article without having to pay for advertisements. Also if Whistles collaborate with a magazine they could offer their new market a 20% off discount which would benefit both the magazine and Whistles.

After researching the different magazines, we thought VOGUE would be the most suitable one for Whistles because of the high-end market.

The advertising rates options in VOGUE are as follows:

 

Print advertising rates:

• Inside back cover: £41,520

• Outside back cover: £44,260

• Half a page: £14,320

 

Tablet advertising rates:

• 30 second video ad: £3,000

• 60 second video ad: £6,000

 

Bloggers are very important for brands these days as they are everyone's go-to inspiration on social media and also a cheaper alternative than celebrities for brand promotion. As Whistles are doing a bloggers and press dinner, it would be good to get a top Australian fashion blogger such as Jess Dempsey from What Would Karl Do, or Margaret Zhang from Shine By Three to assist with the Whistles online journal and post on their regarding the store opening and exclusive behind the scenes before the big launch. Bloggers could also do a takeover for a day on other social media websites such as the Whistles Instagram or Twitter pages and interact with fans before the big store opening. Although using social media is free, it's still important for Whistles to make an agreement with the bloggers about paid work like this.