When Whistles made the move to America it opened in Bloomingdales, the move to Australia will see the same internationalisation strategy used and Whistles will open in the department store David Jones. Whistles held an in store launch event to celebrate the opening of their Bloomingdales shop-in-shop, due to the Australian store being opened in a department store, much like its American counterpart, it makes sense to use tried and tested promotional strategies, therefore an in store launch event will also be used to promote the Australian store. The launch event will be held on the day of the opening and will be hosted in store to celebrate the opening and entice potential customers and foot traffic to have a look at the collection.

 

For the event a DJ will be hired for entertainment and to create a celebratory/party atmosphere. A well-known local DJ will create more excitement and a female DJ would work best for the brand as a big part of the brand is being a ‘Whistles woman’, therefore someone like Dj Sani would work best. Dj Sani has made a large impact on the Sydney party scene and has worked with well-known individuals such as Jam Master J of Run DMC (Female DJs, producers, vocalists, promoters and musicians in dance music from all over the world, no date), she is therefore the best choice from the selection of Sydney DJ’s. Sani is also a creative consultant and can cater to any scenario (Female DJs, producers, vocalists, promoters and musicians in dance music from all over the world, no date) meaning that she will be able to adjust to working in a store as opposed to more party focused environments like most DJ’s.

 

Sydney DH Hire offers four 4 hour packages for $395 and includes the following

2 x Powerful speakers and stands
1 x Microphone (Cordless also available)
1 x DJ with leading Pioneer/ Serato/ Traktor equipment and loads of music
2 x Intelligent lighting effects
1 x Lighting Stand
All Extension leads and Power Boards included
Sydney metro travel included (1 hr each way)
Set-up and pack-up included in package rate

 

At the Bloomindales launch party, fresh juice from The Butcher’s Daughter was given to the attendees (Bloomingdale’s launch event, 2014), for this event a similar approach will be taken and a mobile juice bar would be hired and fresh juice and smoothies would be given out to the customers, Liquid Infusion specialize in corporate juice bars for events across Australia. They are passionate about being healthy and providing exceptional service and have catered  for many prestigious companies. The juice bars offer the following

 

Freshly squeezed fruits full of nutrients which detox and energize with every drink

• Recognized as a high value product

• Positive brand association

• Engaging and interactive juicing staff adding to the positive experience.

• Premium industrial equipment ensuring maximum health benefits.

• Local and organic produce used when possible

• Beautiful presentation on glassware with barber straws and garnishes

 

They offer a cororate package for a mobile juice bar which costs $2124.00 and includes

 

 

As another form of entertainment for guests a photo booth would be hired from Flashback Photobooths. This company offers a corporate package, this includes,

 

Staff

Event Manager

Top of the range juicing equipment

Ice

Menues

Straws

Designer glassware

Clean up of bar & rubbish removal

Variety of 3 freshly made juices and smoothies

 

• Unlimited double-print photo strips for 3 or 5 hours hire.

• A unique logo option – Corporate or event logo and/or message imprinted on the last frame of every photo-strip.

• Copy of all photo-strips on USB or CD post event.

• Client liaison – an opportunity to discuss the event requirements and tailor the package to the brands needs.

• Free photo booth delivery within respective regions (delivery fee may apply for certain areas).

• Venue liaison, ensuring timely delivery, set-up and removal of the photo booth outside of the function time, meaning the company does not have to worry about a thing.

•  User gets to choose Colour or B&W photo strips.

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As Flashback Photobooths offers a logo and branding option, which is a very effective marketing tool for promotional events or product launches (Corporate Photobooth hire packages, no date) , the photos could tie into the social media campaign by having the hashtag #WhistlesDownunder printed on the photos. A competition could be incorporated into the use of the photo booth by offering the chance to win a range of Whistles pieces for the best photo, this is similar to what Whistles did for the Bloomingdales launch party.

 

The prices for the photo booth corporate package are as follows

 

• 3 hour corporate package $650+GST

• 4 hour corporate package $700+GST

• 5 hour corporate package $750+GST

• 6 hour corporate package $800+GST

• Unique logo option $50+GST

 

Flashback Photobooths also offer the option to maximise brand exposure through custom branding options. The client is to supply print-ready artwork designed to spec and Flashback Photobooths will have the branding fabricated and installed over the photo booth, this would cost $800+GST.

 

Finally, in an effort to promote the brand further, an exclusive monogram service will be offered.