French Connection have almost 100 stores and concessions all around Australia. They first opened in David Jones as a concession in 2005 then branched out all across the country with their stand alone stores. However, although French Connection coming into David Jones was good, consumers were not happy about the prices in comparison to their stores (Vogue, 2005).

 

Back in 2014, in the UK, French Connection teamed up with Channel 4 magician Troy for a London taxi advertising campaign which sees drivers handing out magic cards to passengers. Each card contains a unique code with prizes from 10 per cent off to £100 worth of gift vouchers available. The branded taxis also showcase the high street chain’s A/W collection and were used to the range’s launch at the Oxford Street FCUK branch.
A Twitter campaign running in conjunction with the taxi fleet is also giving Londoners the chance to win a £1,000 spending spree if they spot one of the cars simply by tweeting a picture of it to @FCUK along with the hashtag #NeverMissATrick.