Competitor Analysis – Ted Baker

 

In 2004 Ted Baker opened their first store in Australia, with further expansion in the Australian market in 2007, 2009 and 2013 (Ted Baker, 2016). Ted Baker is present within the David Jones department store, where Whistles will make its debut into the new market.

 

 

Tedbaker.com, (2016) Our Timeline | Ted Baker UK. [Online] [Accessed on 16th February 2016] http://www.tedbaker.com/uk/about-ted/our-timeline